Through a series of interactive workshops, the first sessions of the conference programme address themes of business and artistic integrity (and how the two can work cohesively together), strategies in understanding your audience and the importance of visual communication and digital content.
Inviting participants to share reflections and future expectations ‘Between a Rock and a Hard Place’ chaired by Leonardo Martinelli (São Paulo State University and Theatro Municipal de São Paulo), tackles questions such as, ‘ what entrepreneurial skills should a musician have?’ and ‘how to balance business achievement with artistic commitment and innovation’.
During ‘Culture and Business: How to Speak the Same Language?’ chaired by Jakub Fiebig (Julian Cochran Foundation), delegates are introduced to best practise examples and analysis strategies in establishing longstanding business collaborations.
Judit Plana, (Molina Visuals) leads a a 45-minute practical workshop in ‘Do You Want Me?’ – offering participants methods in understanding your audience and discovering if your artistic project really is what your audience is craving for.
Working together as a group in a mini-design sprint session lead by Oscar Swedrup (Amphio), ‘Video for a Mobile World’ discusses the importance of mobile-friendly content and provides insight into creating video formats aimed at engaging audiences across all digital channels.
Find out more about the first confirmed conference programme with more sessions to be announced.