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Anthony Harrison Adidas, Bryan Linares DIM MAK, Szjerdene artist


English spoken

 The year 2020 has been one of social awakenings. Not only was the world shaken up by a crisis that has unlocked a new reality, but there was also an uprise of cultural awareness. If anything, it has hopefully made a lot of us better listeners. But what’s next? We’ve come to a point where we’ve all had numerous conversations that help us understand the lack of diversity, and we’re probably still learning every day. However, one of the reasons improvement in diversity has been rather slow, is because a change in attitude is not going to make the difference. To establish real change we will all need to go the extra mile. We’re going to have a conversation with individuals from different industries to help us understand what that extra mile is, by telling us their own inspiring stories. What can they tell us when it comes to what works in practice? Let’s explore different ways of making a real difference.



    Anthony Harrison Adidas

    Anthony Harrison is an Amsterdam-based creative who has worked in design across the music, fashion, and sports industries since 1993.
    Born in North London, Anthony moved to New York as a teenager. The mid 80s in NYC was a pivotal time in culture and moving into his adult years he found his interests at the sweet spot between art, music and sports.

    His first full time role was as a junior designer at the Arista records Creative Services department. After seven years working on the projects of many iconic artists including Whitney Houston, Goodie Mob, Patti Smith, Fishbone and the Notorious BIG, Anthony moved on to a new challenge in product design.

    In 2012 Anthony moved into the sports industry joining Nike as Senior Design, after which he found himself at adidas HQ in Germany as Senior Director of Design Culture.

    ‘Bones’ as he is known by his friends, lives in Amsterdam, Netherlands with his wife and frequent collaborator Lizzy Harrison.


    Bryan Linares DIM MAK

    Bryan Linares is a Latin American music executive who has been a part of Steve Aoki’s Dim Mak brand’s success and most of the record label’s 1,300+ releases in its catalog. Their newest venture, a Latin focused imprint, Dim Mak En Fuego was started as a platform for a wide spectrum of new sounds coming from creative artists with a hybrid of influences via the internet. Bryan’s goal is to leverage these different platforms and worlds to help create positive influences and a next generation of entrepreneurs.

    Szjerdene artist

    London born and raised Szjerdene has been decorating stages with her ethereal vocals for over a decade. After releasing her first EP ‘Patchwork’ in 2012 she partnered with Bonobo on two tracks on his fifth studio album. Szjerdene joined Bonobo as featured vocalist on a four-year journey of world tours, during which time she released two more EPs entitled ‘Paragon’ and ‘Trace’.

    Having often navigated her career as a minority, Szjerdene continues to highlight the importance of representation within the industry by speaking on her platform, teaching masterclasses for upcoming vocalists and panel talks.


  • Maurice Seleky Amsterdam Museum

    Seleky (Utrecht, 1982) graduated in Dutch law at the University of Amsterdam and received an undergrad diploma from the Dutch Film- and Television Academy. He also went through the BKB-Academy, which is a series of renowned masterclasses on political campaigns and media strategy.

    Although trained as a lawyer, Seleky chose a career in the creative industry. He worked as a PR- and communication strategist at Coebergh Communications & PR and Vandejong Creative Agency, after which he became a partner at Novel Creative Consultancy. From November 2017 until March 2020, he worked as head of marketing and communications at Pakhuis de Zwijger, an independent platform for innovation and creation in Amsterdam. As of April 1st, Seleky is the Head of Communications and Marketing as part of the management team at the Amsterdam Museum. Alongside his role at Amsterdam Museum, he still regularly hosts shows as moderator or talk show host, both on stage as well as different types of media such as podcasts, livestreams and television.


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