(bron: Music in Africa - Butchie Seroto) Stuck in the euphoria of having completed a song, video or album, many independent musicians tend to release their work without considering how to promote it. In 2022, achieving success as an artist has increasingly become more about how you market your music. This is particularly true for DIY musicians, who are bombarded with the numerous tasks required to distribute their music, such as creating graphics, generating smart links, pitching for playlists, sending emails to media contacts and fan bases, thinking up engaging social media campaigns, organising release calendars, and so on. Below are helpful tools that are either free or [...]